Creative solutions for your business

iRelevant Media is a cutting edge photography and cinematography company based out of Cloverdale, CA. Founded by Nick Pavelka, who has grown up into the world of action sports photography. We take all of our work seriously and put 110% effort into every project that we do. We are a youthful company of creatives who are passionate and energetic about what we do. iRelevant Media will do anything that you need to produce and deliver the finished product that you envisioned.

– Nick Pavelka

Owner & Founder of iRelevant Media

Nick started iRelevant Media in 2010, photographing mountain biking for fun. He would then move to South Lake Tahoe in May of 2011 where he would start filming and photographing snowboarding. Shortly after moving to South Lake Tahoe, Nick would become close friends with professional snowboarder Joanna Dzierzawski which would lead to multiple shoots for companies including 686, Thrive Snowboards, and Snowboarder Magazine. Early in 2014, Nick got in contact and became very close friends with professional mountain biker Paul Basagoitia. This would lead to projects for Redbull, Ride Concepts, Scott Bikes, Ryder’s Eyewear, Spank Wheels, IXS, Dainese and X-Fusion. Nick has been fortunate enough to work with amazing athletes and companies over the years and is always pushing for high quality cinematography and photography that reveals why his clients are the leading choice for their customers.